Which company pioneered the modern retail loyalty program in 1995 by introducing a card that tracked purchases and offered targeted rewards based on shopping behavior?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated digital ecosystems that leverage AI, personalization, and omnichannel integration. This trivia question explores a pivotal innovation in loyalty program history that changed how retailers approach customer retention and data collection. Test your knowledge of this important retail business development!

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• Tesco with Clubcard
• Walmart with Walmart Plus
• American Airlines with AAdvantage
• Amazon with Prime

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