Which Broadway musical holds the record for the most lucrative product endorsement deal in theater history, generating over $75 million in cross-promotional revenue?

The performing arts industry has a rich history of product endorsements and brand partnerships that have elevated both the productions and the products involved. From actors becoming the face of luxury brands to theatrical productions incorporating branded elements, these collaborations represent a unique intersection of art and commerce. Test your knowledge about some of the most successful and innovative product endorsements in the performing arts world!

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• Wicked (with a cosmetics brand creating an 'Elphaba Collection' of green-themed products)
• The Lion King (with Disney's comprehensive merchandise and licensing strategy)
• Hamilton (with American Express as exclusive financial services partner)
• Phantom of the Opera (with a luxury mask-inspired jewelry collection)

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