Which celebrity's collaboration with Puma in 2016 broke new ground by being the first to serve as both a brand ambassador AND creative director, helping revitalize the company with a 92% profit increase?

In the competitive world of retail, celebrities often leverage their fame to create unique brand collaborations that transform both industries and consumer behaviors. These partnerships can revitalize established brands, launch new product categories, or create cultural phenomena. Test your knowledge about some of the most influential celebrity-brand partnerships that changed retail history and set new trends in the industry.

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Rihanna
Kanye West
Beyoncé
Selena Gomez