Which innovative data analytics approach did Nike implement in 2018 that revolutionized their direct-to-consumer strategy?

The sports industry has embraced data analytics to transform how products are marketed, sold, and developed. Major sporting goods retailers now utilize sophisticated algorithms and consumer data to optimize their operations and customer experience. This poll tests your knowledge about a groundbreaking retail data analytics initiative that changed how a major sports brand approaches its market strategy.

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Consumer Direct Offense with Nike App at Retail (NAR) technology that uses predictive analytics to personalize in-store experiences
Virtual Try-On Analytics that uses AI to measure conversion rates on digital footwear trials
Performance Tracking System that collects athlete data from wearables to design better products
Global Inventory Optimization Algorithm that predicts regional demand patterns six months in advance