Which automotive company first introduced virtual reality 'test drives' in their dealerships that allowed customers to experience their vehicles without leaving the showroom, resulting in a 20% increase in sales conversion?

The transportation industry is embracing virtual reality as a revolutionary tool for enhancing customer experiences. From test driving vehicles to simulating journey experiences, VR is transforming how consumers interact with transportation products and services. This poll tests your knowledge of how a major automotive brand leveraged VR technology to create an innovative retail experience that significantly impacted their sales conversion rates.

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Audi
Tesla
BMW
Mercedes-Benz