Which famous linguistic device transformed Apple's 1997 slogan "Think Different" into a particularly effective and memorable brand statement?

Advertising slogans are masterpieces of applied linguistics, using rhetorical devices, semantic precision, and cultural resonance to create memorable brand associations. The most effective slogans become so deeply embedded in our collective lexicon that they transcend their commercial origins and enter everyday language. This poll tests your knowledge of how language has been strategically crafted in the world of advertising to create lasting linguistic impact.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically conventional)
Rhyming couplet (the phonetic similarity between 'think' and 'different' creates an unconscious sound pattern)
Imperative mood with alliteration (the repeated 'd' sound in 'do different' creates phonetic memorability)
Oxymoron (combining contradictory concepts of 'thinking' and 'difference' to create cognitive tension)