Which basketball player's collaboration with Nike created the first athlete signature shoe line to exceed $100 million in annual revenue?

Test your knowledge about famous celebrity brand collaborations that changed the retail landscape! Celebrity endorsements and collaborations have become a cornerstone of modern brand strategy, often resulting in record-breaking sales and cultural phenomena. This question focuses on one of the most significant celebrity-brand partnerships that revolutionized athletic footwear marketing.

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• Michael Jordan (Air Jordan)
• LeBron James (Nike LeBron)
• Kobe Bryant (Nike Kobe)
• Magic Johnson (Converse Magic)

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