Which major sports brand first launched its own direct-to-consumer mobile app that offered exclusive product drops and personalized shopping experiences?

The sporting goods industry has seen dramatic shifts in how products reach consumers. From brick-and-mortar specialty stores to direct-to-consumer models, sports brands have pioneered innovative retail strategies. This trivia question tests your knowledge of a significant product launch strategy that changed the game for how athletic footwear reaches consumers.

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Nike (with Nike SNKRS in 2015)
Adidas (with Adidas Confirmed in 2016)
Under Armour (with UA Shop in 2014)
Puma (with Puma Pulse in 2013)