Which innovative marketing strategy did the World Wildlife Fund (WWF) first introduce that allowed consumers to symbolically 'adopt' endangered animals?

Test your knowledge about innovative marketing strategies used in the animals and wildlife conservation industry! Conservation organizations often employ creative approaches to raise awareness and funds for endangered species and habitats. This question explores a groundbreaking marketing campaign that changed how people engage with wildlife protection efforts. See if you can identify the correct pioneering strategy!

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Species Adoption Program with personalized certificates and plush toys
Virtual Reality wildlife experiences with donation components
NFT digital collectibles of endangered species
Wildlife livestream sponsorships with corporate matching