Which of the following statements about color psychology in retail marketing is supported by scientific research?

Colors play a crucial role in retail branding and consumer psychology. Major brands invest millions in color research to evoke specific emotions and drive purchasing decisions. This poll tests your knowledge about the strategic use of colors in retail marketing and how certain brands have leveraged color psychology to build their market identity. Can you identify which color psychology principle is actually backed by research rather than retail marketing myth?

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Red creates urgency and is why fast-food chains like McDonald's use it to increase customer turnover rate
Blue is universally the most trustworthy color across all cultures, which is why financial institutions predominantly use it
Yellow stimulates analytical thinking, making it ideal for brands that want to appeal to intellectual consumers
Green creates a psychological association with premium quality, which explains its use by luxury retail brands