Which retailer created an augmented reality experience allowing customers to 'summon' folklore creatures from different cultures throughout their stores, resulting in a 37% increase in foot traffic?

The world of mythology and folklore has long influenced how brands position themselves and connect with consumers. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, ancient stories continue to shape modern consumer psychology and brand identities. This trivia question explores how one major retailer leveraged folklore traditions to create a unique in-store customer experience that dramatically increased foot traffic and engagement during a seasonal promotion.

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Barnes & Noble with their 'Mythic Realms' campaign featuring creatures that appeared when scanning special book displays
Urban Outfitters with their 'Cryptid Collection' where folklore beings appeared in fitting rooms when trying specific clothing items
Sephora with their 'Legendary Beauty' promotion where mythological beings revealed cosmetic tips when scanning product displays
Target with their 'Folklore Finds' hunt where customers could collect virtual mythical creatures hidden throughout departments