Which gaming company's loyalty program first introduced a 'battle pass' system that has since been widely adopted across the industry?

In the competitive world of gaming, major companies have developed sophisticated loyalty programs to retain players and enhance engagement. These programs often feature exclusive rewards, early access to new releases, and personalized experiences that keep gamers coming back. How well do you know the innovative loyalty strategies that have shaped player retention in the gaming industry? Test your knowledge with this challenging question about one of gaming's most successful loyalty initiatives!

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Epic Games (Fortnite)
Valve (Steam)
Riot Games (League of Legends)
Activision Blizzard (Call of Duty)