Which innovative product launch strategy did NASA use to generate public engagement for the James Webb Space Telescope before its December 2021 launch?

The James Webb Space Telescope (JWST) was one of the most anticipated product launches in astronomy history. After decades of development and billions in investment, NASA and its international partners faced the challenge of marketing this revolutionary observatory to both the scientific community and the general public. This poll tests your knowledge about the product launch strategy that helped make the JWST a household name and generated unprecedented public interest in space science.

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A 'Name A Galaxy' campaign where supporters could pay to have newly discovered galaxies named after them
An interactive 'Where's Webb' tracker website showing the telescope's journey and deployment milestones in real-time
A subscription service offering early access to JWST images before public release
A limited edition NFT collection of anticipated celestial targets that would fund future missions