When REI expanded to Norway in 2018, which product positioning strategy did they implement to compete with local outdoor brand Bergans?

In today's global marketplace, successful brands must adapt their positioning strategies to local geographic contexts and cultural preferences. This trivia question explores how a major outdoor retailer adjusted its product positioning when expanding into a new international market with unique geographical challenges. Test your knowledge about the intersection of geography, cultural adaptation, and strategic brand positioning!

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Emphasized technological superiority of their GPS equipment designed specifically for Norway's fjord landscapes
Repositioned as a budget-friendly alternative with "American innovation at Nordic prices" tagline
Created a "Local Terrain Expertise" program featuring Norwegian mountaineers to build regional credibility
Focused exclusively on winter gear with special "Northern Lights Collection" for Arctic adventures