Which company is credited with transforming Singles' Day (November 11) into a global shopping phenomenon, achieving a world record of $38.4 billion in sales during its 2019 event?

Singles' Day (11.11) has transformed from an anti-Valentine's celebration in China to the world's largest shopping event. This retail festival now generates more sales in 24 hours than Black Friday and Cyber Monday combined. Test your knowledge about this retail phenomenon that has reshaped global e-commerce strategies and consumer behavior patterns.

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