Which U.S. federal agency underwent a comprehensive rebranding in 2018, introducing a new logo and visual identity system specifically designed to improve public trust and digital engagement?

Government agencies have increasingly adopted corporate branding strategies to enhance public perception and trust. From logos and visual identities to comprehensive marketing campaigns, the public sector has embraced professional branding practices. This trivia question explores how one major government department transformed its visual identity to better connect with citizens in the digital age.

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Department of Veterans Affairs (VA)
Federal Emergency Management Agency (FEMA)
Internal Revenue Service (IRS)
Social Security Administration (SSA)