Which pharmaceutical company pioneered direct-to-consumer advertising for prescription medications with their iconic 1997 TV campaign featuring a celebrity endorsement for an allergy medication?

The pharmaceutical and medical device industries spend billions annually on marketing campaigns to reach healthcare providers and patients. Some campaigns have been revolutionary in their approach, changing how medical products are promoted and perceived. This trivia question tests your knowledge of a groundbreaking marketing campaign that transformed a medical product's market position and public awareness.

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Schering-Plough with Claritin featuring Joan Lunden
Pfizer with Viagra featuring Bob Dole
GlaxoSmithKline with Paxil featuring Brooke Shields
Johnson & Johnson with Tylenol featuring Jennifer Aniston