Which celebrity entrepreneur pioneered the 'try before you buy' model for their makeup line, allowing customers to virtually test products using AR technology before purchasing?

Many celebrities have ventured beyond their original fame into product development and retail innovation. These famous entrepreneurs have changed industries with their innovative approaches to product development, marketing strategies, and consumer engagement. Test your knowledge about which celebrities have made significant impacts in retail product innovation and how they've revolutionized consumer experiences in their respective markets.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty