Which product marketing strategy led to the James Webb Space Telescope becoming a viral sensation before its first images were even released?

The astronomy industry faces unique challenges in marketing their products, discoveries, and educational content to both specialized audiences and the general public. Organizations like NASA, ESA, and private space companies must develop innovative strategies to communicate complex scientific concepts while generating public interest and support. This trivia question tests your knowledge of how major astronomical organizations have approached product marketing in recent years.

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An interactive web application that allowed users to compare Webb's capabilities to the Hubble telescope using their own uploaded photos
A multi-year campaign highlighting the engineering challenges and technical innovations, creating anticipation for the 'unfold' sequence
A celebrity-driven social media campaign featuring endorsements from prominent astronomers and science communicators
A crowdsourcing initiative that allowed the public to vote on which celestial objects would be imaged first