Which software company famously risked its business by transitioning from traditional one-time purchase licenses to a subscription-based model in 2013, initially losing $1.7 billion in revenue but eventually tripling its stock price?

The subscription economy has transformed how companies deliver value and generate revenue. What was once limited to magazines and newspapers has expanded into software, entertainment, consumer goods, and even luxury items. This poll tests your knowledge about a famous brand that dramatically pivoted its business model to embrace subscriptions, creating one of the most cited case studies in modern business strategy.

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Adobe (Creative Cloud)
Microsoft (Office 365)
Autodesk (AutoCAD)
Intuit (QuickBooks)