Which children's literary character, created in the 1920s, became one of the most valuable brand mascots in history, generating over $80 billion in retail sales as of 2021?

Literary characters have often crossed from the pages of beloved books into the world of commercial branding, becoming iconic mascots that represent products and services. These fictional figures bring established personalities and cultural significance to marketing campaigns, creating instant recognition and emotional connections with consumers. Test your knowledge about these famous literary figures who made the leap from storytelling to successful brand representation!

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Winnie-the-Pooh
Peter Rabbit
The Little Prince
Paddington Bear