Which famous basketball player signed a groundbreaking lifetime endorsement deal with Nike reportedly worth over $1 billion, creating one of the most successful signature shoe lines in retail history?

Celebrity endorsements can make or break a brand's marketing strategy. When famous faces partner with retail giants, the impact on consumer behavior can be dramatic. This poll tests your knowledge about one of the most successful celebrity-retail partnerships that revolutionized pricing strategy and brand loyalty in the athletic apparel industry.

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LeBron James
Michael Jordan
Kobe Bryant
Stephen Curry