Which 1977 film famously negotiated a retail merchandising deal that initially seemed like a studio mistake but went on to generate billions in revenue and revolutionize movie marketing?

Test your knowledge about one of the most innovative retail marketing strategies in film history! The relationship between major film studios and retail brands has evolved dramatically over the decades, creating powerful marketing synergies that changed how movies are promoted and monetized. This question explores a groundbreaking retail partnership that transformed movie merchandising forever and set the template for modern film-retail collaborations.

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Star Wars
Close Encounters of the Third Kind
Saturday Night Fever
Superman