Which celebrity pioneered the modern retail partnership model with their groundbreaking 2003 collaboration with Target, creating one of the first successful long-term celebrity merchandise lines?

Before celebrity brand partnerships became commonplace in retail, one famous figure made history with a groundbreaking deal that would forever change how celebrities monetize their personal brand. This 2003 partnership created a blueprint that countless stars have followed since, combining authentic personal style with mass market appeal. Test your knowledge about this retail innovation that bridged the gap between Hollywood and retail merchandising.

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Isaac Mizrahi
Michael Graves
Sarah Jessica Parker
Martha Stewart