Which retail innovation revolutionized the marketing of military collectible figurines in the 1980s-90s?

Throughout history, military memorabilia and collectibles have become significant retail products with unique packaging and marketing strategies. From propaganda posters to model kits, these items tell stories of conflicts past and present. This trivia question focuses on a famous retail strategy that revolutionized how military collectibles were sold to the public. Test your knowledge of where military history meets retail innovation!

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The 'Build-A-Battalion' workshop concept that let customers create custom soldier figurines in mall stores
The serialized collectible strategy by Franklin Mint, where limited-edition military figurines came with certificates of authenticity
The 'Battlefield Subscription Box' that delivered replica weapons and uniforms monthly to collectors' homes
The 'Military History in 100 Pieces' campaign where each purchase unlocked exclusive historical documents