Which music superstar launched a groundbreaking retail loyalty program in 2023 that allowed fans to unlock exclusive content and early concert ticket access through purchases?

In today's competitive retail landscape, loyalty programs have become essential tools for brands to maintain customer relationships. But some programs have reached iconic status in pop culture, often through celebrity partnerships and innovative reward structures. This trivia question tests your knowledge about a famous loyalty program that created significant buzz in the entertainment world and changed how fans interact with their favorite celebrities.

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• Taylor Swift's 'Swiftie Society'
• Beyoncé's 'BeyHive Rewards'
• Harry Styles' 'Style Points'
• Lady Gaga's 'Little Monsters Club'

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