Which innovative retail strategy revolutionized astronomy equipment sales by allowing customers to 'test' telescopes virtually before purchasing?

The astronomy retail sector has undergone significant transformation in recent years, with specialized retailers adopting innovative approaches to sell telescopes, star maps, and observation equipment. This poll tests your knowledge about a groundbreaking retail innovation that revolutionized how astronomical products are marketed and sold to both amateur and professional astronomers.

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Celestial Try-Before-You-Buy: An AR app that simulates nighttime viewing conditions with different telescope models in the customer's actual location
Astronomy Subscription Boxes: Monthly deliveries of increasingly advanced equipment culminating in a premium telescope purchase
Observatory Rental Program: In-store kiosks connected to remote observatories allowing real-time testing of equipment capabilities
Star Party Pop-ups: Temporary retail locations at dark sky sites where customers can test equipment under optimal viewing conditions