Which pioneering government initiative applied retail-inspired 'omnichannel' service delivery to dramatically improve citizen experience and was subsequently adopted by multiple countries?

Test your knowledge about how governments are adapting to digital retail concepts in civic service delivery! In recent years, many governments have adopted strategies from retail customer service and omnichannel approaches to better serve citizens. This poll explores an innovative program that transformed how government services are delivered to the public.

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Estonia's e-Estonia digital society platform
Singapore's GovTech Smart Nation initiative
UK's GOV.UK Verify identity assurance program
Australia's myGov digital service portal