Which historic department store is credited with creating the first modern window displays in the 1870s, revolutionizing visual merchandising with theatrical product presentations?

In the evolution of retail history, visual merchandising has transformed how products are presented to consumers. Before sophisticated digital displays and interactive technologies, there were pioneering retailers who first understood the power of visual presentation. This trivia question explores a pivotal moment in retail history that changed how stores would display merchandise forever, influencing shopping behavior and setting standards still referenced in modern retail design.

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Macy's (New York)
Marshall Field's (Chicago)
Selfridges (London)
Le Bon Marché (Paris)