Which athlete's endorsement deal in the 1980s revolutionized sports marketing and created the modern celebrity endorsement model that's still used today?

Throughout history, product endorsements have shaped consumer culture and buying habits. From celebrities lending their fame to boost sales, to innovative campaigns that changed entire industries, product endorsements have a fascinating history. This trivia question focuses on a pivotal moment in advertising history when celebrity endorsements fundamentally changed how products were marketed to the public.

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Michael Jordan with Nike (Air Jordan)
Joe DiMaggio with Mr. Coffee
Arnold Palmer with his eponymous beverage
Pelé with Puma