Which sporting goods company pioneered the first 'concept shop' inside department stores in the 1990s, revolutionizing how athletic products were displayed and marketed?

The sports industry has transformed dramatically in how products reach consumers. From local sporting goods shops to global retail empires, the way athletic gear is marketed and sold has revolutionized the fan experience and athlete endorsements. This trivia tests your knowledge about a pivotal moment in sports retail history that changed how we consume athletic products forever.

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Nike, with its 'Nike Town' shop-in-shop concept at Macy's in 1992
Adidas, with its 'Performance Zone' boutiques in Bloomingdale's in 1994
Reebok, with its 'Fitness Authority' sections in Nordstrom in 1991
Under Armour, with its 'Athletic Excellence' displays in JCPenney in 1998