Which innovative marketing strategy did Celestron use in 2017 that revolutionized telescope retail packaging?

The astronomy retail market has seen remarkable innovations in how products are marketed and sold to both amateur stargazers and professional astronomers. From telescope manufacturers to planetarium gift shops, companies have developed unique strategies to connect their products with the vastness of space. Test your knowledge of how astronomy products have been marketed and packaged throughout the years with this challenging trivia question!

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They included augmented reality packaging that showed constellations when viewed through a smartphone app
They developed glow-in-the-dark packaging that revealed star patterns when lights were turned off
They created vacuum-sealed packages that made a 'whoosh' sound like space when opened
They printed packaging with thermal ink that revealed nebula images when warmed by human touch