Which pharmaceutical marketing campaign is credited with transforming depression from a stigmatized condition to a treatable medical illness through its groundbreaking 'Depression is a real illness with real causes' approach?

In the pharmaceutical industry, brand storytelling goes beyond promoting products—it can transform public health outcomes. Some marketing campaigns have become legendary for their impact on awareness, prevention, and treatment adoption. This trivia question explores one of the most influential pharmaceutical marketing campaigns that revolutionized how a serious medical condition was perceived and treated. Test your knowledge about this landmark case study in medical marketing history!

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Eli Lilly's Prozac 'Welcome Back' campaign (1997)
Pfizer's Zoloft 'Sad Blob' animated character campaign (2001)
GlaxoSmithKline's Paxil 'Your Life Is Waiting' campaign (2002)
Johnson & Johnson's Remicade 'Depression Has Many Faces' campaign (1999)