Which unconventional product launch strategy helped Fortnite Battle Royale gain over 10 million players within its first two weeks without traditional marketing spend?

In the highly competitive gaming industry, product launches can make or break a title's success. While major publishers typically rely on massive marketing budgets and traditional promotional strategies, some of the most successful game launches have employed unconventional techniques that created unprecedented player engagement and community buzz. Test your knowledge about one of gaming's most innovative product launch campaigns that changed industry practices.

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Epic Games released it as a free-to-play mode alongside the paid 'Save the World' version, creating an organic viral growth model
They paid top streamers $10 million collectively to exclusively play the game for the first month after launch
They launched with limited-time console exclusivity on PlayStation that included pre-installed copies on all new PS4 systems
They implemented a refer-a-friend system that gave players exclusive in-game currency for each new player they brought in