Which sports company was the first to launch a mobile app that uses augmented reality to let customers virtually try on shoes before purchasing?

The sports retail landscape has transformed dramatically over the past decade with technological innovations reshaping how athletic products are marketed and sold. Major brands have invested billions in developing personalized shopping experiences and advanced fitting technologies. Test your knowledge about which company pioneered one of the most significant retail innovations in the sports industry!

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Nike with its Nike Fit AR technology (2019)
Adidas with its miCoach Smart Fit system (2020)
Under Armour with its UA Virtual Footwear Experience (2021)
New Balance with its NB Virtual Try-On platform (2018)