Which retail linguistics strategy did Apple employ when rebranding from 'Apple Computer' to simply 'Apple' in 2007?

The language of retail branding goes far beyond logos and colors. Effective brands leverage linguistic principles to create memorable consumer experiences across all channels. This trivia question explores how major global brands have strategically used linguistic phenomena in their marketing strategies to enhance consumer memory retention and global appeal.

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Semantic broadening - expanding the brand's meaning beyond computers to encompass all consumer technology
Phonetic minimalism - reducing the syllable count to create a more globally pronounceable brand name
Retrobranding - returning to the company's original 1976 name to evoke nostalgia among consumers
Linguistic disambiguation - removing category descriptor to prevent confusion with new product lines