Which pharmaceutical company broke advertising norms in 1997 with the first direct-to-consumer TV campaign for a prescription medication, featuring people running through fields?

Throughout history, some scientific products and breakthroughs have been marketed with advertising campaigns that became almost as famous as the innovations themselves. These campaigns not only boosted sales but sometimes fundamentally changed public perception of science and technology. Test your knowledge of these iconic science marketing moments that bridged the gap between laboratory discoveries and mainstream acceptance.

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Pfizer for Viagra
Merck for Singulair
Schering-Plough for Claritin
GlaxoSmithKline for Paxil