Which 2008 film pioneered an elaborate alternate reality game (ARG) marketing campaign that included fictional websites, real-world scavenger hunts, and even defaced currency as part of its product launch?

In the competitive world of film and television, product launches have evolved dramatically to capture audience attention. Studios now employ innovative strategies that go far beyond traditional trailers and posters. This poll tests your knowledge about one of the most groundbreaking product launch campaigns in recent film history that changed how blockbuster movies are marketed to audiences worldwide.

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The Dark Knight
Iron Man
Cloverfield
Quantum of Solace