Which gaming company created an elaborate alternate reality game (ARG) called 'I Love Bees' as a viral marketing campaign for their major game launch?

The gaming industry is known for its elaborate product launches and marketing campaigns that build anticipation and hype. From mysterious teaser campaigns to immersive launch events, gaming companies invest millions to make their product debuts memorable. Test your knowledge about one of the most innovative product launch strategies in gaming history!

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• Microsoft for Halo 2
• Sony for God of War III
• Nintendo for The Legend of Zelda: Breath of the Wild
• Valve for Half-Life 2

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