Which major sports brand was the first to abandon cardboard shoe boxes in favor of reusable drawstring bags, creating both an environmental initiative and a walking advertisement?

Test your knowledge about one of the most significant product packaging transformations in sports retail history. This change wasn't just about aesthetics - it represented a pivotal moment in sports marketing strategy that influenced how athletic brands present their products today. The decision required balancing tradition with innovation while addressing practical retail challenges.

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Puma with their 'Clever Little Bag' design in 2010
Nike with their 'Green Shoebox' program in 2008
Adidas with their 'Loop Carrier' system in 2012
Under Armour with their 'Performance Package' in 2011