Which major architectural firm pioneered the use of VR 'virtual mirrors' that allow retail customers to visualize how different building materials would look in their own spaces?

Virtual reality is transforming how architects design, present, and sell their concepts. This technology allows clients to experience spaces before they're built, reducing costly changes and increasing client satisfaction. From detailed walkthroughs to interactive design modifications, VR is becoming an essential tool in the modern architect's toolkit. Test your knowledge about how VR is being utilized in architectural retail spaces!

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Gensler's Virtual Material Lab
Foster + Partners' Digital Reality Studio
Zaha Hadid Architects' Immersion Rooms
SOM's BuildView Technology