Which Broadway production pioneered the use of youth social media influencers as brand ambassadors, resulting in record-breaking ticket sales among 18-25 year olds?

Theater productions have increasingly relied on strategic brand partnerships and ambassadors to boost ticket sales and expand audience reach. From celebrity endorsements to innovative marketing campaigns, these collaborations have transformed how performing arts organizations connect with potential audiences. Test your knowledge about the influential brand ambassadors who have shaped modern theater marketing and audience development in this challenging trivia question!

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Hamilton (2015)
Dear Evan Hansen (2016)
Wicked (2003)
Hadestown (2019)