Which ancient civilization created the first known retail loyalty program, where merchants would give customers clay tokens for repeat purchases that could later be exchanged for discounts?

Long before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail strategies that still influence commerce today. From organized marketplaces to early advertising techniques, these ancient merchants laid the foundation for modern retail. Test your knowledge about the innovative retail strategies that emerged thousands of years ago in the cradles of civilization.

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Ancient Romans with their 'tessera' token system
Mesopotamians in the city of Babylon
Ancient Egyptians during the New Kingdom period
Classical Greeks in the Athenian marketplaces