Which ticketing technology innovation was first pioneered by Ticketmaster in 2007, revolutionizing how performing arts venues handle admission and dramatically reducing counterfeit tickets?

The performing arts industry has embraced digital transformation to enhance audience experiences and optimize operations. From advanced ticketing systems to immersive technologies, theaters and performance venues are leveraging innovative solutions to thrive in the digital age. Test your knowledge about a groundbreaking retail technology that revolutionized how performing arts venues manage their audience experience!

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