Which retail market positioning strategy was revolutionary for Celestron's NexStar series telescopes, making astronomy more accessible to casual stargazers?

In the competitive world of astronomy retail, one product launch changed how telescopes were marketed to amateur astronomers forever. This trivia question explores a pivotal brand positioning strategy that transformed the accessibility of astronomy equipment for everyday stargazers. Test your knowledge about how product marketing revolutionized public engagement with the night sky!

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The 'GoTo' computerized targeting system marketed as allowing complete beginners to locate celestial objects
The premium pricing strategy positioning telescopes as luxury items only for serious astronomers
The modular design approach allowing customers to build custom telescopes from individual components
The subscription-based model where customers paid monthly for progressive telescope upgrades