Which 2008 film's marketing campaign pioneered the use of alternate reality games (ARGs) with over 30 fake websites, interactive phone numbers, and real-world scavenger hunts that attracted millions of participants?

In the film and television industry, product launches aren't just about the content—they're elaborate marketing campaigns designed to create maximum buzz and audience engagement. From mysterious viral campaigns to innovative augmented reality experiences, studios constantly push boundaries to make their releases stand out in a crowded entertainment landscape. Test your knowledge about one of the most innovative product launch campaigns that revolutionized how films are marketed to audiences.

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The Dark Knight
Iron Man
Cloverfield
Quantum of Solace