Which company pioneered the direct-to-consumer DNA testing market, launching the first FDA-approved genetic health risk reports in 2017?

Home DNA testing kits have transformed how consumers access genetic information, creating an entirely new retail category at the intersection of science and consumer products. These direct-to-consumer genetic testing services have grown from niche products to mainstream offerings available in major retailers, pharmacies, and online. This poll tests your knowledge about one of the most significant scientific retail innovations of the past decade.

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23andMe
Ancestry DNA
MyHeritage
Living DNA