Which Broadway musical's marketing campaign was the first to utilize a viral TikTok challenge that generated over 1 billion views and contributed to record-breaking ticket sales for a revival?

Test your knowledge about innovative advertising campaigns that transformed the performing arts industry! Major Broadway productions have revolutionized how theatrical performances are marketed to audiences worldwide. From traditional playbills to digital experiences, the marketing strategies behind successful shows often become as memorable as the performances themselves. How well do you know these groundbreaking marketing moments?

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Hamilton
SIX: The Musical
Wicked
Dear Evan Hansen