Which Broadway musical's marketing campaign pioneered the use of TikTok-exclusive content creation studios where fans could create and share show-themed videos, leading to over 2 billion views and a 40% increase in ticket sales?

The performing arts industry relies heavily on innovative marketing to fill seats and create buzz around productions. From digital campaigns to traditional media, theater marketing has evolved dramatically in recent years. This trivia question focuses on a groundbreaking marketing campaign that changed how Broadway productions connect with audiences. Test your knowledge of performing arts marketing strategies that have made theatrical history!

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Hamilton
Six
Moulin Rouge
Hadestown