Which architectural phenomenon refers to the economic and cultural transformation of a city through iconic architectural projects, inspired by the success of Frank Gehry's Guggenheim Museum?

Frank Gehry's iconic Guggenheim Museum in Bilbao, Spain transformed not only the city's economy but launched a global trend of using signature architecture as brand identity for institutions and cities alike. This phenomenon demonstrates how architectural design can become a powerful branding tool, attracting visitors and creating distinctive visual identities that transcend traditional marketing approaches.

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The Bilbao Effect
The Gehry Principle
The Starchitect Syndrome
The Landmark Revolution